Facing the increasing need for hip hop music Kirin Kid Productions decided to expand their deeds onto this uprising genre, KKP started an independently running sub label "Dragon Tongue Rec." since 2004 to stay focus on promoting mandarin hip-hop. Back in the 90’s mother label KKP already published the debut album of Li Shao Long, the Chinese rap performer no. 1. Nowadays young hopefuls of the new hip hop generation like Ghost Bone, Sketch Krime, MC4, and Crazy Chef have joint into KKP’s Dragon Tongue Team.

The main core artists are Dragon Tongue Squad, the name given by the boss of KKP; their style got some weird Chinese music elements in it, not only by adding Chinese music instruments into drum loops but also providing some interesting extras to complete their vivid sounding Chinese styled hip hop. Their rhymes, spit out in Chinese, are kept in a traditional way of Chinese humor, just like the Si-Chuan people when they are gathered around chatting by tea with friend. It’s called Long Men Zhen, translated as Dragon Tongue. Dragon Tongue Rec. released a compilation <Dragon Tongue I> which features too many well-known mandarin emcees, the young formation mentioned before "Dragon Tongue Squad" is the main core of "Dragon Tongue Rec.", their song <Game Anthem> which is also included in this compilation has hutted a lot of Chinese music charts with an unbelievable good result in form of a single release.